DO WHAT YOU CAN

The COVID-19 pandemic is what it is. People have reacted in a variety of ways, but those who are adapting best – and will likely emerge stronger than before, are those that kept moving forward.

My jiu jitsu gym shut down before the Governor’s mandate to avoid contributing to the problem. For a business almost entirely dependent on physical presence, that was a risk, but it was the right thing to do.

Fast forward a couple weeks and the area where me gym is located is feeling eery…almost no activity and far too quiet for the time of year. Too quiet for my professor – a long time business owner and resident of the area.

So he did what he could do.

He had an idea for a shirt to benefit his fellow business owners and bring some much needed energy to the area. Although I hadn’t planned on starting HYVÄ this soon, when he showed me his idea I knew it could be done.

So I did what I could do.

When it came time for artwork, Tolo did what he could do.

When it came time to record a video, Steve did what he could do.

When the video needed to be edited, Abby did what she could do.

When it came time to get the word out, Earnie did what he could do.

When it came time to start a company, Joe B did what he could do.

When we needed shirts printed, David did what he could do.

When posters were needed, Pat did what he could do.

And finally, when the shirts went up for sale, the people in the Camas community did what they could do.

All along the way, we each played a small part, but if at any point the forward progress had halted, we wouldn’t be here today.

Collectively, all these seemingly insignificant decisions can add up to something more than the sum of their parts…and we’re all better because of it. Everyday we face choices – sometimes easy and convenient, other times not so much, what we do in those moments shapes the future of our communities.

When the time to do arrives for you, will you do what you can do?

About HYVÄ SPC

HYVÄ is a social purpose company that believes how we spend, save, and invest our money can create happier, healthier communities for almost everyone.